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Research papers

Power Up For Change!

Eco-anxiety is ?a chronic fear of environmental doom? (APA, 2017). It comes with ?feelings of loss, helplessness, frustration and guilt, as the sufferers feel they are unable to stop climate change?. Eco-anxiety has been on the rise for the past...

Catalogue: Congress 2023
Authors: Kelly McKnight, Adele James, Kimberley Howard, Emma Webster
September 27, 2023
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Citation

McKnight, James, Howard and Webster (2023a, September 27). Power Up For Change! . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/power-up-for-change


Videos

Power Up For Change!

Eco-anxiety is ?a chronic fear of environmental doom? (APA, 2017). It comes with ?feelings of loss, helplessness, frustration and guilt, as the sufferers feel they are unable to stop climate change?. Eco-anxiety has been on the rise for the past...

Catalogue: Congress 2023
Authors: Kelly McKnight, Adele James, Kimberley Howard, Emma Webster
Companies: , E.ON Next, Verve
September 27, 2023
×

Citation

McKnight, James, Howard and Webster (2023a, September 27). Power Up For Change! . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/power-up-for-change-12228


Research papers

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
September 27, 2023
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Citation

Speck and Silvers (2023a, September 27). Breaking the Fourth Wall: Future Formats for Effective Advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/breaking-the-fourth-wall-future-formats-for-effective-advertising


Research papers

When Being Green Makes You Blue

This work used a fresh perspective on mood. We created a novel framework using a new classification of emotionscalled emotion activity, alongside deep learning to extract feelings about climate change. As a result, wegenerated appropriate...

Catalogue: Creativity. Connections. Community.
Authors: Patrick Fagan, Vanja Ljevar
Company: KUBIK Intelligence
July 15, 2022
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Citation

Fagan and Ljevar (2022a, July 15). When Being Green Makes You Blue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-when-being-green-makes-you-blue-